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Meier, G. (1997a, January 01). A new generation Of CAPI . ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/a-new-generation-of-capi-
Yi and Schlund (1996a, November 01). Market research in mainland China . ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/market-research-in-mainland-china-
Gummesson, E. (1996a, November 01). Relationship marketing . ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/relationship-marketing-
Little and Brookes (1996a, November 01). The new marketing . ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/the-new-marketing-
Wood, Laczniak and Murphy (1996a, November 01). Relationship marketing= Ethical marketing. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/relationship-marketing-ethical-marketing
B.V., E. (1996a, September 01). Readership measurement in Europe 1996. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/readership-measurement-in-europe
Wisniewski and Cartwright (1996a, September 01). Understanding promotion effectiveness and profitability . ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/understanding-promotion-effectiveness-and-profitability-
Sinha, A. (1996a, June 15). Needs of a telecom operator. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/needs-of-a-telecom-operator
Nicholas and Ghrayeb (1996a, March 01). Brand equity . ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/brand-equity-